For the Autumn Winter 23 collection, the genesis starts with sound. Creative Director and founder Priya Ahluwalia rediscovered the music of her youth– the Bollywood soundtracks and the mainstream hip-hop that littered the airwaves in the 90s and 00s.
Music waves and notes inspire jacquard patterns on mohair knitwear and track tops and accompanying shorts, whilst earthy umbres, reds and ochres, (inspired by the colours found on album covers and graphics) find their canvas in organic cotton and viscose separates. The collection is a continuation of the evolution of the Ahluwalia brand with a sensory approach to storytelling.