Ahluwalia
x Woolmark Prize 

20
22

Final Prize
The International Woolmark Prize is the oldest and most prestigious fashion award in the world. The award celebrates the modernity of Merino wool in the hands of the world’s most promising designers.

Ahluwalia was selected for displaying a commitment to the prize’s pillars of product excellence, innovation, supply-chain transparency, sustainability, and inclusivity.

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Ahluwalia
x GANNI

20
22

Drop 2
The collection builds on the responsible design ethos of the first Ahluwalia x GANNI collaboration and is made entirely out of reworked fabric and upcycled garments - this time created exclusively out of deadstock denim. The 16 ready-to-wear styles demonstrate the enduring versatility of denim, a timeless fabric that continues to transcend trends and social strata. The notion of ‘what we have is what we need’ serves as the inspiration for the single-fabric collection, symbolizing a sense of abundance in just one simple thing.

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Ahluwalia
&PaulSmith

20
22

Combining distinctive codes and signatures from each designer, from Ahluwalia’s seaming and panelling techniques and Paul Smith’s distinctive check fabrics, the results are a creating a rich collage-like effect collection. The vibrant colour palette takes its cue from Priya’s personal archive of photographs taken in Nigeria and India, while Paul’s love of sport is represented by references to vintage cycling paraphernalia.

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Autumn
Winter

20
22

From Bollywood to Nollywood.
AW22 explores the deep connection its creative director, Priya Ahluwalia, has to both Bollywood and Nollywood, influenced by the heady imagery and dramatic plots of traditional Indian and Nigerian storytelling, taking from Ahluwalia’s cross-continental heritage. From Bollywood to Nollywood is Ahluwalia’s love letter to the films that informed her youth, placing them on a shiny pedestal for all to enjoy.

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Spring
Summer

20
22

Spring Summer

Parts of Me
Ahluwalia's first joint men's and women's outing celebrates Afro-Caribbean hair's artistry, symbolism, and rituals through braid inspired seam lines, prints and embroidery. The collection was inspired by photography by J.D. Okhai Ojeikere, 90’s music videos and vintage hair salon posters. The lookbook features Ahluwalia x Mulberry collaborative bags.

Shop the collection

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Ahluwalia
x GANNI

20
21

Ahluwalia x GANNI

Ahluwalia’s first 19-piece womenswear collection made in collaboration with GANNI. A key narrative of the exclusive collection is both brands’ affinity for partying and imagery from Ahluwalia's family archive. All pieces have all been designed and made using GANNI's surplus materials and leftover styles.

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Autumn
Winter

20
21

Traces
The clothes from this collection offer a more subdued look with colours of navy blue, dark green, earthy brown and black. The pieces are complimented with Ahluwalia’s renowned graphic theme of stripes, diagonal lines and curved detailing, creating smaller blocks of bold colour.

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Spring
Summer

20
21

Liberation
Mixing references from the 1960s protests in Nigeria with illustrated infographics about Black Americans by W. E. B. Du Bois, this collection features elaborate prints and graphics designed in collaboration with Dennis McInnes.

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Autumn
Winter

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20

Frequency
Researching events and culture across India, Nigeria and the UK, this collection is heavily inspired by 1965 - a year that is significant for both major political events and on a personal level. The signature Wave print is introduced through prints, vinyl graphics, puffer coats and beading.

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Browns
Capsule

Browns Capsule

A 10-piece capsule collection that takes inspiration from the 70s and 80s. Using Ahluwalia’s signature patchwork technique, this collection focused on reworking tailoring to create pieces that felt both familiar and experimental at the same time.

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Spring
Summer

20
20

A Family Affair
A collection made up of nostalgic memories of the 1990s and reinterpreted pieces from Ahluwalia’s childhood. Digital prints feature family photos are reworked into rave flyers inspired by the UK Garage scene.

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Autumn
Winter

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19

Foundation
AW19 uses deadstock through traditional techniques to create a collection that explores the idea of passing pieces on through generations and giving the garment new life. The unique patchwork process means that no two pieces in the collection are the same.

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