PUMA Suede by Ahluwalia

Reimagine the iconic suede silhouette designed to celebrate culture over decades.

Ahluwalia World

Behind The Scenes: Silver Linings Film

Behind The Scenes: Silver Linings Film

A closer look at the making of our Ahluwalia x PUMA film series, directed by...
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Adekunle Gold in Custom Ahluwalia

Adekunle Gold in Custom Ahluwalia

Nigerian singer-songwriter Adekunle Gold wore custom Ahluwalia for his performance at Gumball 3000.Made from responsibly...
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Behind The Scenes: Ahluwalia SS26

Behind The Scenes: Ahluwalia SS26

Ahluwalia took over NoMad hotel in Central London to present the Spring Summer 2026 collection...
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