About

Multi-award winning label Ahluwalia was launched in 2018 by Priya Ahluwalia.

Ahluwalia represents the intersection between near and far, past and present.

The label combines elements from the designer's dual Indian-Nigerian heritage and London roots. It explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques. This means that many Ahluwalia pieces are one of a kind.

Inspired by art, music and literature, much of the work created by Ahluwalia go beyond her collections and include collaborative campaigns, books and films.

Ahluwalia is deemed as a pioneer in the fashion industry and is regularly featured in press from all over the world, from the New York Times and i-D to Vogue and many more.

Ahluwalia is available in renowned stores worldwide, including Matches Fashion, Browns, Bergdorf Goodman, Ssense and Nordstrom.

About

2021

September

April

First womenswear collection in collaboration with GANNI is launched.

October

March

Ahluwalia SS21 Billboard campaign displayed throughout the UK.

November

February

Launches second short film Traces for AW21 at London Fashion Week with director Stephen Isaac-Wilson.

Ahluwalia wins the Queen Elizabeth II Award for British Design.

2020

January

December

Priya Ahluwalia wins a Fashion Award for being a “People Honouree” for leading and encouraging change around sustainability and diversity in the fashion industry.

February

November

First short film Joy, is released as a part of GucciFest.

March

October

Ahluwalia collaborates with Avery Dennison at the Copenhagen Fashion Summit.

April

September

SS21 Liberation collection is released.

July

June

The second book, Jalebi, is realeased along with a Virtual Reality Digital exhibition in collaboration with Laurence Ellis.

September

April

Ahluwalia is named as one of the joint winners of the LVMH Prize 2020.

Launches capsule collection with MatchesFashion.

October

March

Named on the Forbes 30 under 30 European Arts and Culture list.

November

February

Ahluwalia is named as a semi-finalist in the LVMH Prize 2020.

December

January

AW20 Frequency is launched at London Fashion Week, supported by both the NEWGEN initiative and adidas.

2019

February

November

A 10-piece capsule collection is launched with Browns.

March

October

Ahluwalia designs the costumes for Shezad Dawood’s performance art piece at Frieze Art Festival.

July

June

SS20 A Family Affair is launched at London Fashion week, supported by the British Fashion Council’s NEWGEN initiative.

September

April

Shows at Arise Fashion Week in Lagos, Nigeria.

December

January

AW19 is launched at Paris Fashion Week.

Collaborates with Adidas Makers Lab at Paris Fashion Week.

2018

February

November

Wins the H&M Design Award 2019.

July

June

Ahluwalia’s first book, Sweet Lassi, is released.

MA Menswear Westminster graduate show at London Fashion Week.