Multi-award winning label Ahluwalia was launched in 2018 by Priya Ahluwalia.
Ahluwalia represents the intersection between near and far, past and present.
The label combines elements from the designer's dual Indian-Nigerian heritage and London roots. It explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques. This means that many Ahluwalia pieces are one of a kind.
Inspired by art, music and literature, much of the work created by Ahluwalia go beyond her collections and include collaborative campaigns, books and films.
Ahluwalia is deemed as a pioneer in the fashion industry and is regularly featured in press from all over the world, from the New York Times and i-D to Vogue and many more.
Ahluwalia is available in renowned stores worldwide, including Matches Fashion, Browns, Bergdorf Goodman, Ssense and Nordstrom.
First womenswear collection in collaboration with GANNI is launched.
Ahluwalia SS21 Billboard campaign displayed throughout the UK.
Launches second short film Traces for AW21 at London Fashion Week
with director Stephen Isaac-Wilson.
Ahluwalia wins the Queen Elizabeth II Award for British Design.
Priya Ahluwalia wins a Fashion Award for being a “People Honouree” for leading and encouraging change around sustainability and diversity in the fashion industry.
First short film Joy, is released as a part of GucciFest.
Ahluwalia collaborates with Avery Dennison at the Copenhagen Fashion Summit.
SS21 Liberation collection is released.
The second book, Jalebi, is realeased along with a Virtual Reality Digital exhibition in collaboration with Laurence Ellis.
Ahluwalia is named as one
of the joint winners of the LVMH Prize 2020.
Launches capsule collection with MatchesFashion.
Named on the Forbes 30 under 30 European Arts and Culture list.
Ahluwalia is named as a semi-finalist in the LVMH Prize 2020.
AW20 Frequency is launched at London Fashion Week, supported by both the NEWGEN initiative and adidas.
A 10-piece capsule collection is launched with Browns.
Ahluwalia designs the costumes for Shezad Dawood’s performance art piece at Frieze Art Festival.
SS20 A Family Affair is launched at London Fashion week, supported by the British Fashion Council’s NEWGEN initiative.
Shows at Arise Fashion Week in Lagos, Nigeria.
AW19 is launched at Paris Fashion Week.
Collaborates with Adidas Makers Lab at Paris Fashion Week.
Wins the H&M Design Award 2019.
Ahluwalia’s first book, Sweet Lassi, is released.
MA Menswear Westminster graduate show at London Fashion Week.