About

Multi-award winning label Ahluwalia was launched in 2018 by Priya Ahluwalia.

Ahluwalia represents the intersection between near and far, past and present.

The label combines elements from the designer's dual Indian-Nigerian heritage and London roots. It explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques. This means that many Ahluwalia pieces are one of a kind.

Inspired by art, music and literature, much of the work created by Ahluwalia go beyond her collections and include collaborative campaigns, books and films.

Ahluwalia is deemed as a pioneer in the fashion industry and is regularly featured in press from all over the world, from the New York Times and i-D to Vogue and many more.

Ahluwalia is available in renowned stores worldwide, including Matches Fashion, Browns, Bergdorf Goodman, Ssense and Nordstrom.

About

2024

November

February

Ahluwalia presents the Autumn Winter 2024 collection ‘Reveries’ at Central Hall Westminster during London Fashion Week.

2023

April

September

Ahluwalia presents the Spring Summer 2024 collection 'Acknowledgements' at the British Library during London Fashion Week.

November

February

AW23 Symphony collection is presented in a runway show at LFW with the launch of Ahluwalia's first footwear range.

2022

January

December

Ahluwalia wins the 'Leader of Change' award for the third year in a row at the Fashion Awards 2022.

Creative Director, Priya Ahluwalia is honoured for her work in sustainability by Edward Enninful OBE at the Vogue 'Forces for Change' dinner.

June

July

Priya Ahluwalia debuts short film ‘Beloved’, marking her directorial with the Ridley Scott Creative Group’s Black Dog Films.

July

June

Presented at Salter's Hall, Ahluwalia showcases the SS23 collection Africa Is Limitless.

September

April

Two collaborations are revealed: a second womenswear drop for Ahluwalia x GANNI and the Ahluwalia &PaulSmith menswear capsule.

Ahluwalia is announced as a finalist in the 2022 International Woolmark Prize.

November

February

Ahluwalia presents the AW22 collection From Bollywood to Nollywood in it's first independent runway show at London Fashion Week.

2021

January

December

Priya Ahluwalia is recognised as a Leader of Change at the British Fashion Awards 2021.

Ahluwalia launches SS22 collection.

February

November

Ahluwalia launch Circulate in collaboration with Microsoft - a platform that allows users to contribute pre-loved clothing to future Ahluwalia collections in return for points.

May

August

AW21 Traces collection is launched, alongside a 10 piece online exclusive capsule collection.

July

June

Ahluwalia x Mulberry collaboration is released alongside short films Parts of Me and Tools of Expression featuring the Ahluwalia SS22 men's and women’s collection.

Ahluwalia wins the GQ x BFC Designer Menswear fund.

September

April

First womenswear collection in collaboration with GANNI is launched.

October

March

Ahluwalia SS21 Billboard campaign displayed throughout the UK.

November

February

Launches second short film Traces for AW21 at London Fashion Week with director Stephen Isaac-Wilson.

Ahluwalia wins the Queen Elizabeth II Award for British Design.

2020

January

December

Priya Ahluwalia wins a Fashion Award for being a “People Honouree” for leading and encouraging change around sustainability and diversity in the fashion industry.

February

November

First short film Joy, is released as a part of GucciFest.

March

October

Ahluwalia collaborates with Avery Dennison at the Copenhagen Fashion Summit.

April

September

SS21 Liberation collection is released.

July

June

The second book, Jalebi, is realeased along with a Virtual Reality Digital exhibition in collaboration with Laurence Ellis.

September

April

Ahluwalia is named as one of the joint winners of the LVMH Prize 2020.

Launches capsule collection with MatchesFashion.

October

March

Named on the Forbes 30 under 30 European Arts and Culture list.

November

February

Ahluwalia is named as a semi-finalist in the LVMH Prize 2020.

December

January

AW20 Frequency is launched at London Fashion Week, supported by both the NEWGEN initiative and adidas.

2019

February

November

A 10-piece capsule collection is launched with Browns.

March

October

Ahluwalia designs the costumes for Shezad Dawood’s performance art piece at Frieze Art Festival.

July

June

SS20 A Family Affair is launched at London Fashion week, supported by the British Fashion Council’s NEWGEN initiative.

September

April

Shows at Arise Fashion Week in Lagos, Nigeria.

December

January

AW19 is launched at Paris Fashion Week.

Collaborates with Adidas Makers Lab at Paris Fashion Week.

2018

February

November

Wins the H&M Design Award 2019.

July

June

Ahluwalia’s first book, Sweet Lassi, is released.

MA Menswear Westminster graduate show at London Fashion Week.