Ahluwalia's Story

Whilst studying MA Menswear at The University of Westminster, Priya visited family in Lagos, Nigeria where she began to notice traders wearing obscure British clothing.

Curious, she began to ask questions about the clothes' origins and was told of Aswani market where second-hand clothes from Europe and the US often end up. Wanting to know more, Priya dug deeper and learnt about Panipat in India, the global capital of recycling garments in the world where she visited and documented the process.

These trips informed the ethos for Ahluwalia, and today, environmental and socially positive practices are at the core of the brand and we acknowledge that we have a key role to play as a producer in an imperfect industry.  

Ahluwalia's Practice

At Ahluwalia, we are dedicated to creating beautifully designed clothes that are made to last and to be cherished, whilst innovating positive methods of production and business practice.

Ahluwalia garments are made at female-owned factories and created using surplus and post-consumer fabrics, as well as recycled and organic materials which contributes to our reduced carbon footprint, and positively impacts biodiversity by saving things from landfill. 

Ahluwalia strives to measure and understand it's own impacts with continuous analysis of our working practices, coupled with training and education. We aim to use these learnings to continuously improve and build towards a regenerative brand. 

Ahluwalia will continue to further the messages of equality and celebrate the beauty and importance of cultural diversity and social inclusivity, as well as be conscious of the impact of fashion on people and the planet – these are core values which the brand has been built upon.