Sustainability Stories - Care
Ahluwalia products are consciously crafted with extreme care for the environment. By using recycled materials, such as fabrics made from post-consumer waste or deadstock materials, we minimise our reliance on virgin resources and reduce the carbon footprint associated with the production process. Ahluwalia’s mission to create, innovate and design whilst driving social and environmental change extends towards the care of its end product.
One of the key aspects that helps facilitate this is our care labels. This label serves as a reminder about the importance of following the care instructions provided for extending the life cycle of their Ahluwalia clothing. By understanding how to properly care for your garment you can further minimise damage and reduces unnecessary waste.
The Ahluwalia care label contains laundry symbols that will help you maintain your garment. All laundry symbols have specific meanings so we have put together a guide to help you understand them better.
If the care label has a small circle it states that you must dry clean the item.
If there is a little letter inside the circle it indicates what chemical to use for the dry cleaner.
If there are bars underneath the circle it indicated the level of precaution the dry cleaner must take.
If there is a cross over the symbol you should not dry clean the item
If the care label has the iron symbol with no dots you can iron the item at any temperature.
The number of dots on the iron symbol suggests the temperature of heat that can be applied:
1 dot: delicates i.e., silk and wool.
2 dots: synthetics.
3 dots: linen and cotton.
If there is a cross over the symbol you should not iron the item.
If the care label has a circle inside a square it indicates that the item can be tumble dried
The number of dots on the symbol suggests the temperature of heat that can be applied:
1 dot: low temperature
2 dots: medium temperature
3 dots: high temperature
If there is a cross over the tumble dry symbol it indicates that you should not tumble dry the item
If the care label has a tub it indicates that it can be washed in the washing machine.
The number on the tub symbol indicates the maximum temperature that can be applied to the item.
If the tub symbol has a cross over it indicates that you should not machine wash the item.
If the tub symbol has a hand it indicates that the item can be hand washed or put in a delicate washing cycle of 40°C/104°F, or lower.
Hand washing is suggested better for delicate items, like cashmere or silk, because the wash is gentle preventing shrinking or snagging.
If the care label has a twisted symbol it indicates that your item can be wrung.
If the care label has a cross over the twisted symbol you must not wring the item.
If the care label has a triangle symbol it indicates that you can safely bleach the item
If there are diagonal lines inside the triangle it indicates that non-chlorine bleach must be used.
If there is cross over the triangle symbol it indicates that the item cannot be bleached.
By choosing our products you can enjoy luxury and high-quality clothing while actively supporting a brand that prioritizes both fashion and the planet. With Ahluwalia, the journey of responsible fashion begins with reading and following the care instructions on their clothing pieces, ensuring longevity and reducing the environmental impact of each garment.
Ahluwalia presents Autumn Winter 2023 ‘Symphony collection’, connected by EON. Powered by Microsoft. The collection and the stories behind them are connected by EON's cutting-edge digital ID technology, and powered by Microsoft Azure. Creating an experience that transcends clothing.
These digital identifiers can be found on the garments above the care label and can be easily accessed through a smartphone or other devices to provide a wealth of data including the detailed information about the garment, materials used, care instructions along with exclusive content from the collection. Empowering our community to make more informed decisions and choosing products that align with their values for a deeper connection.
Discover the story and collaboration here.