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Ahluwalia x Microsoft - Circulate

Ahluwalia x Microsoft - Circulate

Ahluwalia has partnered with Microsoft to create Circulate - a new and innovative experience and platform designed to bring new life to loved but unwanted clothing.

For the first time, we are inviting the UK fashion community to contribute to an upcoming collection, and in return receive points that can be redeemed on our site.

Circulate highlights various “open calls”, where the Ahluwalia team requests specific garments that will help make up future looks for the brand. You can upload photos and videos of your own garments to see if they’re a match for a future collection. These images are then analysed using AI technology.

Once your garment passes digital inspection, you will receive a pre-paid shipping label to send your garment to the Ahluwalia studio.

Assuming that the clothing passes our team’s in-person inspection, you are then awarded points that can be used towards a future Ahluwalia purchase—and the knowledge that you have helped make the fashion industry more responsible.