Introducing the captivating music video 'Riot' by Grace Carter, directed by Priya Ahluwalia.
Creative Director and Founder Priya Ahluwalia collaborated closely with Grace Carter to bring the song's narrative to life.
This mesmerising video serves as an emotional response to the stifling of Black joy and empowerment, channelling a collective outcry against systemic suppression. It stands tall as a cathartic release, a reclamation of power, and the fiery passion that burns deep within. Moreover, it serves as a testament to the importance of the Black community, celebrating its indomitable spirit and resilience.
"This is something that is so important to me and my work so I felt Grace and I really connected on wanting to communicate this in the video. I wanted to create something where we celebrated this sense of community but also represented the rawness and emotion that Riot is rooted in.”- Director and Creative Director, Priya Ahluwalia.
“I just really love how we captured humans and the power in community and coming together in a world where blackness is linked to so much trauma and suffering”.
- Singer and Songwriter, Grace Carter.
Embodying the spirit of rebellion and resilience, the video showcases an array of custom and new season Ahluwalia looks. Each look conveys the raw emotions and unapologetic power found within the depths of 'Riot'.
Grace Carter wearing a custom Ahluwalia dress and puffer jacket.
Featuring our SS23 Freedom to Indulge Tee.