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Wonderland Magazine

Creative Director and Founder Priya Ahluwalia discusses starting her namesake brand, her SS24 show 'Acknowledgements', and being an independent business owner with a small, primarily women-led team behind her in an exclusive story with Wonderland Magazine.  


Featuring our SS24 Banebi embellished top & skirt, Akin track top & trousers.

Featuring our SS24 Calypso knitted mini dress and Chikari patchwork boots in orange.

Featuring our SS24 Banebi embellished top & skirt and Chikari patchwork books in denim.

“Looking at people that have been overlooked in history means that you're looking at things in a new way and with a fresh perspective. So I wanted to take the concept of different perspectives into the clothing. We use a technique called 'illusion knit', which means that when you look at the knit pieces from one side, it changes to the negative colour of when you look at it from the other side. So it's kind of like an illusion.”
- Creative Director and Founder, Priya Ahluwalia in our SS24 Elshadai top & skirt.