At the heart of SS23, are the boundless and enduring marks of the African people and their cultures. The research process led by Creative Director Priya Ahluwalia saw the creation of a vast visual tapestry in the studio, inspired by everything from vintage museum blankets from Tunisia, to technicolour Sapeurs, album covers from Cote d'Ivoire and beaded elements from Kenyan and Rwandan cultures. With 'Africa Is Limitless', Ahluwalia celebrates the nations of Africa’s many individual stories as a testament that all Africans know it to be: a vast wonderland of cultural innovation, rich in stories and histories that have waited too long to be told authentically. These stories will wait no longer.
