As an extension to the award-winning collaboration between Microsoft and Ahluwalia, Circulate, the collection uses technology to blur the boundaries between physical and digital. A scan of a QR code allows you to go on a sensory journey with Creative Director, Priya Ahluwalia, listening to the very same sounds that inspired the designs. Connected into the cloud by EON and powered by Microsoft Azure, each garment will then write its own unique tale as it continues to live on.
Listen to the Ahluwalia AW23 soundtrack here.
Become a member of Ahluwalia to get an exclusive first look at the collection and collaboration, as well as access member-only events and offers.